Following Up Is Critical to Building Your Successful Business

Take a look at these stats from HubSpot, a leading sales and marketing company, and tell me you can ignore this essential skill:

  • 80% of sales require five follow ups.
    That may sound like a lot, but you're competing for their attention so you'll need to be active. You have to face the truth that no one is going to do business with you or form a relationship with you if you don't take the step to reach out.
  • But, 44% of people give up after one follow up.
    You are literally leaving money behind if you don't follow up. I can think of a lot of things to do with with more money from sales: increase my advertising budget and hire a Virtual Assistant so I can grow my business, to name a few. I bet you have a list, too.

Can you relate to one or more of these?

  • You have people coming to you from networking, social media, and strategy calls, but they're not becoming clients.
    What's the one thing that prevents your leads from becoming clients?
  • You want to send an email or make that call to start building the relationship, but you're stuck on what to say.
    You don't want to be spammy or feel salesy, but you don't know what to say past "Hi".
  • You feel like you're bothering someone if you email them - even if it's part of something you've already been discussing.
    This is a natural fear for many women entrepreneurs. However, most people you email won't feel like that, and will actually be glad you emailed them if you do it right.
  • You're afraid to hear the word "no".
    If you never ask, you never move forward. Every "no" gets you closer to a "yes".
  • Your sales are dropping and you need them to ramp back up.
    If you're selling less over  the past few months than you're used to,  leads that you haven't talked to yet, or previous clients are a great way to quickly jumpstart sales.

Maybe following up doesn't bother you but...

  • you wish you had templates for a variety of situations.
    Think how much easier following up would be if you had templates you could quickly customize for each person. You could knock out your follow ups in minutes rather than hours!
  • you struggle with finding the right information to make following up more personal and add more value for that one person.
    Data is the key to creating powerful and personalized follow up messages. With the right information at your fingertips you'll build and nurture relationships, have a solid client base, and loyal advocates who refer others to you.

Do you want to learn how to...

  • convert more leads to sales in less time?
    Fostering relationships is the most important component of helping people see why they should work with you.
  • nurture relationships with current clients?
    Skip the awkward "just checking in" emails and use the information you have to build real and lasting relationships.
  • rekindle relationships with previous clients?
    You genuinely want to get back in touch with a previous client and see how they're doing, but it's been awhile and you don't want to look like it's a money grab.

Don't worry, we've all felt this way at some point - including me.

The great news is, you're in the right place!

Hi, I'm Lisa Shaughnessy. Until a few years ago I was in your shoes when I was hired at a small tech company to manage their Customer Success program. I"d been an Account Manager with the government my entire career so I had a ton of experience working with customers and following up effectively - but never in a selling capacity. I was now responsible for all client onboarding, reducing attrition, and upselling current clients.  I dreaded it at first, but once I got really good at it I had a lot of fun and the results were amazing - retention and upsells increased and we built a loyal base of extremely happy clients who referred us to others. I want to teach you what I learned so you can have fun with your business and your clients!

My personal and business philosophies focus on building and nurturing relationships. My goal is to make sure service-based women entrepreneurs have all of the tools and information they need to create powerful and personalized follow up messages that get the results you want - without feeling stressed, awkward, or spammy.

So I've created a program that will address all of your challenges around following up.

Discover the Secrets to Creating Powerful & Personalized Follow Up Emails

Because following up is an art where you'll need to be creative and compelling in your messages. It's also a science where you can use a formula and hard data to create powerful and personalized messages. In this 90 minute online seminar, you'll get all the tools and information you need to do both.

What You'll Get:

  1. 1 hour of in-person training on how to write effective follow up messages to help you gain new clients, retain current ones, and nurture relationships.
  2. Detailed training on how to gather, store, and use information to confidently craft the perfect follow up message that gets the outcome you want.
  3. 30 minute Q&A so you'll be ready to follow up as soon as the seminar is over.
  4. Bonuses that will rev up your game and set your business up for long-term success.

We'll dig into how you can follow up in different situations so you'll get real, tangible solutions for your real, pressing challenges.

You'll learn how to find the right information and use it to make following up a snap, and a natural extension of a conversation you already started. 

Ok, I've decided it's definitely for me - how much will it cost?

Your investment for this expert-led 90 minute seminar is only $77! 

This includes in person training  worth $200, plus 3 intensive bonuses worth a total of $350 that will have you following up like a boss - and getting the results you want! That's a $550 value for just $77.

When  & Where: May 11, 2017, 12:00pm - 1:30pm at Play, Work or Dash inTysons, VA

Early Bird Special of only $57 ends on  April 20, 2017 at 8:30am EDT!

Just think - one targeted and specific follow up email that results in a sale will more than pay for this seminar. Everything after that is just money in your pocket!

Limited to only 4 seats so get yours before it fills up.

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This sounds too good to be true - what's the catch?

If you're like me, you're wondering why I would offer all of this training and material for a fraction of its value. If you know me, you already know why :). If you don't know me yet, you'll soon find out that my mission is to help women business owners succeed. I offer many other programs and services where I charge full value and have no problem doing so. 

However, I've seen too many small business owners have to go back to work full time (myself included), or not take the vacation they and their family deserve because they weren't reaching revenue goals needed to sustain their business. When I was creating this seminar I was thinking that if this topic had been offered when I was struggling with my first business back in 2012, things may have turned out differently for me. So, offering a discounted seminar is my way of helping more people who can benefit from business growth strategies.

What People Are Saying About This Seminar and Other Programs

John Doe UI/UX Designer

“The entire program was truly amazing!”

“Lisa is a natural talent. I was lucky enough to attend a seminar with her today that felt like more of a private session. The entire program was truly amazing! Her insight and wisdom about professional follow-up techniques was spot on. I haven't taken notes like this at a training in more than 20 years. I can't wait to dig into her follow along material and get to work on improving my systems. If you get the chance to participate in any of her workshops or seminars and i hope that you will; it will be well worth it, at any price."

Marvin Powell
- CoFounder of the Northern Virginia Business Referral Roundtable

“Lisa Shaughnessy is legit!”

“I'm so glad I went to your seminar before investing in advertising! I'm feeling much more prepared to make the most out of any leads generated! And I'm feeling really confident about creating powerful and personal follow-up messages after learning from her. And the bonuses and templates are awesome!”

Lauren Martinez
- Founder, Curious Kind Wellness Health Coaching
John Doe UI/UX Designer
John Doe UI/UX Designer

“Lisa is a workflow and process GENIUS!”

“She has single-handedly resuscitated our leadership program while aligning our needs to simplified workflows that are easy to use and make sense. Not only does she have a keen eye for how to outline workflows, but she is so sweet and SO much fun to work with. She's an excellent communicator and I am grateful every day for the talent that she has brought to my company!"

Kelley Sanabria
- Founder and CEO, Femworking

“Lisa is a great teacher and mentor”

“I worked with Lisa at two workshops she offered - one on the Marketing Process and one on the Sales Process -- and they were both fantastic! She has a wonderful way of breaking down the material into practical steps that you can use right away in your work.”

One of the best things I think I got out of the session was how she was able to zero in and help me clarify steps that were too complicated or really needed to be separated further. I left both workshops with tools and processes that I continue to use today in my work. I can't say enough good things about Lisa as a consultant and workshop leader and about the workshops themselves!”

Beth Offenbacker
- Owner, Waterford Inc
John Doe UI/UX Designer
John Doe UI/UX Designer

“A gift I didn't know I needed!”

“Lisa and the Simplified Business Workflows experience has been like a gift I didn't know I needed! I watch my businesses very closely and it's very important that I know all aspects of how they run on a day to day basis. However, I had little to no idea just how important processes, systems and workflows are when it comes to not only client retention, ease of workload and quite honestly, my sanity!

After working with Lisa, I now have a set of easy-to-understand, translatable and well put together systems that will take my businesses to the next level.”

Naomi Hattaway
- Owner, 8th & Home Realty and Relocation

Are you ready to rev up your revenue? 

Your investment for this expert-led 90 minute seminar is only $77. This includes the in person training worth $200, plus 3 intensive bonuses worth a total of $350, including 12 easily customizable email templates, how to follow up a second time with confidence, and more! You're getting a $550 value for just $77.

May 11, 2017, 12:00pm - 1:30 pm at Play, Work or Dash in Tysons, VA

Register by April 20, 2017 at 8:30am for the Early Bird rate of only $57! 

100% Satisfaction Guaranteed

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Just 4 seats available so get yours before it fills up.


Lisa Shaughnessy
Creator of Master the Art & Science of Following Up for Business Success!

About the Author

Lisa Shaughnessy is an experienced Customer Relationship and Strategic Account Management professional who has over 20 years’ experience creating and implementing follow up strategies for government agencies, corporate offices, and small businesses. After working for others for many years, she started her own consultancy helping small businesses increase growth and revenue. 

Through her workshops and consulting services, Lisa’s clients successfully create follow up messages that help them gain new clients, retain current ones, and build lasting relationships. She is also a speaker and writer on a variety of small business topics. When she's not helping small businesses reach their full potential, Lisa loves to travel, golf, and hang out with her husband Rob, family, and friends.

How do I know if this is for me? And other FAQs

I get it - you want to make sure something will work before you buy it. I've talked to dozens of women entrepreneurs and business owners just like you, and they've told me the same thing. Here are the questions I get asked most often along with my answers.

Q: I'd still feel anxious about following up even after learning how to create effective follow up messages. Will this seminar help with that?

A: Yes! You'll feel a lot more confident because you'll learn how to gather and use the right information to create messages that are personalized and an easy extension of a conversation you've already been having . Your anxiety may still be there the first few times, but will lessen with each positive response you get.

Q: Will this seminar work for me if I want to follow up with a type of business situation that isn't covered in the seminar?

A: I love this question because this seminar will definitely help you with any situation. The beauty about follow up messages is that they're all about having the right information and knowing the outcome that you want. I cover that extensively in the seminar training so you can adapt it to any situation.

Q: Will I get some examples to help me write my follow up messages?

A: Absolutely! One of the bonuses you'll get after the seminar ends is a document with a total of 12 easily customizable email templates to use with potential clients, current clients, and previous clients.

Q: I don't want to come across as scripted or inauthentic in my emails. Will the templates help me without making me sound fake?

A: Definitely! The templates are simply a framework that you can start with because it's easier to edit something than try to think of what to say staring at a blank screen :). Each template comes with exactly how you can personalize it so you'll always come across as your true self.

Q: What is the refund policy?

A: This is a non-refundable ticket and isn't transferrable to any other seminar or workshop.

Q: It all sounds exactly what I need to grow my business. As a small business owner I want to make sure I'm spending my money wisely. Can you help me understand the return on investment for this live seminar training?

A. As a small business owner myself, I'm right there with you! Which is why I designed this seminar to make a revenue-positive impact as quickly as possible for you. I designed the exact seminar I wish someone had offered when I needed it 2 years ago! Whether you offer online training; group or one-on-one coaching; or digital products for your clients, one well-written email follow up message can get you the sale that pays for this seminar. 

Let's Recap All the Goodies!

  • 1 hour of in person training on writing follow up messages for gaining, retaining, and nurturing clients. Followed by 20 minutes of Q&A to get you on the path to success immediately after the seminar! $200 Value
  • BONUS 1: PDF with rules/guidelines for follow up messages so you can create the right message, for the right person for the result you want. $75 Value
  • BONUS 2: 12 email templates you can easily customize for any follow up situation. $200 Value
  • BONUS 3: PDF on how to follow up a second time without feeling like you're "bothering" them. Remember - 80% of sales require 5 follow ups of some type. $75 Value

All of this totaling $550 for only $77!

Register by April 20th at 8:00am and pay just $57!

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